Exakti Intelligence Oy is a leading neuromarketing research provider in the Nordic countries. We can measure for example marketing assets, slogans and products / packages in your target group before launching them - letting you thus know in beforehand which creative solution or product (feature) is the most effective one. Our turn key solutions also include recruiting the correct target group and analyzing your data.
Most of our brain capacity is involuntary: A human brain reacts based on stimuli it picks up. That's why brain imaging is needed to measure it. Exakti's algorithm is based on years of academic research on brain imaging and capable of interpreting brain signals. We transform them into meaningful data providing you with facts about the true reaction a material creates in your target group, such as:
By using these facts, you can significantly reduce your R&D risks, increase product launch success rates and create more return on your marketing investment.
Exakti enables intelligent and fact-based business planning by offering a platform that analyses and predicts their outcomes. The platform integrates the latest state of the art brain imaging technology with decades of scientific and academic brain research, presenting the results through an intuitive user interface. As a result, you will get reliable, meaningful and easy to understand information to assist your decision making and business planning.
Due to extremely competitive markets, up to 90% of new product launches will fail within a year. In addition, traditional marketing activities have become less and less effective in reaching the target consumers.
How can you ensure that these costly marketing activities will be as effective as possible? How can you guarantee that your product stands out from the crowd in a saturated market? These challenges are widespread, yet most businesses rely solely on intuition and often unreliable information to make these decisions. Business strategy and decision making should be build upon factual evidence. How can that be done? We know how!Ask more
03/02/2016, Jarkko Kotola
In five years: over 2000 brains scanned, over 120 television ads and over 250 packages tested, over 50 projects in four different countries!
Now we have enough critical mass to explore our data. It will be interesting to see what adding metadata to our database will reveal, as it allows us to make analysis across our entire database.
08/04/2014, Jarkko Kotola
Our Swedish partners at Straylight have launched a new website. It gives a very good picture of how neuroscience can be used for efficient and effective marketing research.Read More
09/16/2013, Jarkko Kotola
Maria Pettersson from the Finnish National Broadcasting Company (YLE) came up with the idea of discussing the ethical side of neuromarketing. Here is a link to the broadcast, which is unfortunately in Finnish. Almost a full hour of nice discussion with Thomas Wallgren (Ph.D and civil activist) and Exakti's Jarkko Kotola.
09/12/2013, Jarkko Kotola
Thursday the 12th of September was a good start for neuromarketing in Sweden. Our partners at Straylight organized a great event with speakers from Exakti and University of Helsinki. The event ended with an insightful, but entertaining performance from psycologist/comedian Fredric Blohm. Here is nice article (in Swedish) on the seminar by Simon Thedin: Stort intresse för Neuromarketing
05/30/2013, Jarkko Kotola
Exakti is entering the Swedish market with Straylight. In the first workshops the focus will be on pre-testing television commercials.
04/08/2013, Markus Kivikangas
Based on the vast amount of evidence it is easy to understand why brain imaging should be considered in business decisions.Read more
02/08/2013, Jarkko Kotola
We have just finished an exiting three days in Moscow. The reason for the visit was package testing for a Finnish client and it will give us an opportunity to compare results from Helsinki and Moscow. Our tool is ideal for cross-cultural testing, since no words or translations are needed. Our field testing partner in these tests was O+K Research. O+K's clients include some of the biggest multinational corporations: Pepsico, Nokia, Johnson&Johnson and LG.
12/03/2012, Markus Kivikangas
The unconscious has enormous influence on customers' behavior. Amazingly it has been neglected in business decisions almost entirely.Read More
10/09/2012, Markus Kivikangas
We as human beings are not rational and we seldom behave rationally. Also our purchase behavior can be illogical. Why is that?Read More
09/21/2012, Jarkko Kotola
Norstat Finland Oy has decided to set up a neurolab on their premises in Aleksanterinkatu 48. This opens up the Norstat network for our clients as they are the leading specialized fieldwork agency in Europe. Norstat conducts more than 5 million B2C and B2B interviews annually. The company is established in several European countries including Nordic countries, the Baltics, the U.K. and Germany.